If you want to evaluate your marketing, take a look at the model below. It’s a proprietary index I’ve created to quantitatively assess my clients’ marketing, and compare their marketing to the competition’s. 

The variables are laid out by their relative impact on growth (new revenue!) in relation to each other (start at the bottom, and read up). That is, a focus on value and emotion is more important than your pricing or product name. And implementing the emotions of your customers into your messaging is the most impactful action you can take to improve your marketing.

Basically, I score clients on each of these factors, and then I score their competition. This way, my clients know how their marketing performs relative to the competition at a granular level. From here, we know what can be improved. The marketing advancement, not to mention the learning opportunities based on these findings — team development, training, workshops, etc. — are extraordinary. 

Critically, there are only two endeavors that impact ALL of these factors: the gathering of customer insights (and experiences and emotions), and the elevation of your team’s mindset. That’s it. Pursue these, and your performance on all of the factors above improves. 

If you’d like to discuss your marketing, or applying this Index to your work, please contact me directly by phone (847/459-6322) or by reply email.

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Wednesday’s Webinar: Social Media Does Not Sell I’m hosting a new, live, free webinar this Wednesday March 13, at 12PM EST about why social media does not sell. Actually, it’s often more damaging than helpful to your marketing. I’ll also detail six marketing approaches that are proven to be more effective to increase your sales than social media. If you’ve attended my webinars, you know there’s lots of Q-and-A, and lots of interaction. There’s no cost to sign up, but space is limited (more than 200 attended each of my webinars this year) and you must register to attend.  Click here to register for this webinar.