In the last three weeks, I’ve conducted 12 speeches and workshops, by far my busiest stretch of 2016. Some of these were client workshops, some were keynotes at associations meetings, and some were simply audiences of prospects. Perhaps you attended one (or more!).

 As I think back through them, one common thread stands out: the audiences and I had great fun together. We laughed a lot, interacted a great deal, and enjoyed each others company.

 Why? Because having fun is important to me. Enjoying myself is key. Like you, I can do many different things, but I choose to do this. It needs to be fun. If I’m having fun, so are you usually. People are drawn to people they enjoy being around. We work with people we like. Are you easy to like?

 How do you think the other person feels when you’re laboring? It’s difficult to be around people are obviously working hard.  Ever been around a waiter or waitress who’s huffing and puffing when they take your order? It’s unpleasant!

 Here’s the key: if you’re having fun, chances are your customer or prospect is too.

 The amount of fun you have is directly proportional to how much you grow your sales. In addition to the customer or prospect enjoying themselves, when do you think you do better work — when the work is joyful or when you dislike the work?

 If you’re making it look easy (even if it isn’t), the customer or prospect will feel like working with you is easy.

 Conversely, if you’re laboring, or nervous, or struggling to keep up, you are projecting your hard work on to the customer, and they will be repelled.

 Last week, a young staff member from a client organization came up to me during a break in my workshop and (rather intelligently) asked me this question: I don’t truly enjoy my work. But it pays well. And the things that I enjoy do not pay well. What should I do?

So: have fun. Enjoy yourself. Make it look easy.

 And if your work isn’t fun or enjoyable, try to make it so. Change it. Your revenue growth depends on it.

 Want to infuse fun and joy into your company? Interested in growing your revenue systematically and predictably? Implement the Revenue Growth Habit at your organization. Call me at 847-459-6322, or just reply to this email, to discuss