The poet Leigh Mitchell Hodges said “Failure is often is that early morning hour of darkness which precedes the dawning of the day of success.” 

 The rejection in sales then, is the no that precedes the yes. 

 But that’s up to you. 

In baseball, you go to the Hall of Fame if you fail 70% of the time. 

In sales, I’m convinced, our job is to continue to try to help the customer. 

That’s our job. Our job is not to give up on the customer. After all, wouldn’t they be better served with us, than with their current provider? If you believe that, then keep trying to help them. 

No never means no forever. It merely means not at this moment. 

So give people another moment. Always give them another moment. 

They deserve that from us.

 And we deserve the revenue that will inevitably come from the effort.

 Monday Motivation: List three people who have told you no in the last 90 days, and call them all. On the phone. Today. 

 To implement systematic perseverance among your sales and customer service people, call me at 847-459-6322, or simply reply to this email.