The ONLY Thing To Fear

There are many times throughout the week that we think about picking up the phone to call a customer or two but do not. 

 We avoid it. 

 Or we get busy. Another call, or fire, comes in. 

 Or we send an email instead. 

 Or we need to drive somewhere. We could make the call while we drive but we do not. We check in with the family. Or the supplier. (They can’t reject us! Well, they could, but it’s less likely.)

 Or, maybe we fire up a web browser window and do some research instead of picking up the phone to call our customers. 

 We research products.

 And then we research the baseball standings, the NFL results, and how did our fantasy team do this week anyway? 

 And so we don’t call. We avoid the phone call, because we are afraid we might be rejected.

 Fear is the reason we don’t call.

 Fear is the reason you avoid most things you know you should do. 

 Fear costs you so much money.

 And what, exactly are you afraid of?

 Rejection, right? Failure also.

 And what will happen, exactly, if this customer rejects you about this product or service? 


 Will they come and take the house?

 Will the kids not have milk tomorrow if this customer says no?

 Of course not.

 What happens?

 NOTHING HAPPENS. But in our heads, it’s life or death. If we get rejected, it’s the end of the world. 

 So ask yourself what will happen if you pick up the phone right now, and the customer rejects you. And immediately answer to yourself, nothing will happen. I don’t have the business, so it can’t get any worse, it can only get better. 

 And then make the call.

 Because the ONLY thing to fear is not making the call, and not trying to help our customers more. 

 To discuss installing the kind of confidence, boldness and systems that will lead your customer-facing teams to consistently pick up the phone, call me directly at 847-459-6322 or simply reply to this email. 


About Alex

I'm a market strategist, consultant, coach and speaker for product and services companies that are looking for dramatic growth and increased revenues.

My clients include Fortune 500 firms like Amazon and Sprint - as well as publicly traded companies like Logitech, TiVo, Virgin Mobile and Yelp.