Here are some common misconceptions about revenue growth, and my take on each:

Revenue growth depends on sales effort. Perhaps, in the end. But it’s marketing effort, which is one-to-many, that allows interested prospects to volunteer themselves to your sales function. If you want to grow sales quickly, ironically, marketing will get you there faster than sales alone.

Revenue growth demands heavy time investment. Not true. My average client grows 15 to 20 percent in their first year with me. They execute simple activities in 15 minutes per day, or less. A carefully-conducted implementation of 15-minute marketing activities by individuals across your organization is more than enough to stimulate fast revenue growth.

Revenue growth requires great financial investment. The only investment required is communicating your value to people who can buy it. That is, good marketing demands some attention and effort, but little to no new dollars.

Revenue growth is difficult and complicated. No. It’s quite simple, actually. Just tell more people about your value than knew about it yesterday. That’s it. Do this daily, and you’ll enjoy a healthy, significant rise in sales.

Register for Thursday’s Free Webinar 

This Thursday at high noon Eastern time, I’m hosting a live webinar called 15 Minute Revenue Growth.We’ll take a deep dive into the practical aspects of planning and executing daily 15-minute marketing action. I’ll also detail the most effective and impactful marketing techniques you can execute to impact your revenue. It’ll be heavy on interaction and Q-and-A. There’s no cost to attend, but you must register to participate.