As far as sales communications go, I think the text message gets a bad reputation.
I find that a text message is a far better pathway for communicating with customers and prospects than sending an email, which is basically the same as doing nothing at all.
Did the email arrive? I don’t know.
But I know the text message landed — and on my customer’s cell phone, not his inbox, or worse, junk folder.
Did the email get read? I have no idea.
But I know the text message was read. Some text platforms even tell us when it was read.
A text is disruptive. It interrupts the customer, and they look at it. This is a good thing, not a bad thing.
Meanwhile, email is completely passive. Actually, it’s worse than passive: often, it’s simply nothing. It never even enters the customer’s awareness.
What should you use texting for?
Two main things:
It’s a great way to schedule phone calls — which are obviously in a totally different league when it comes to effective communications than either texts or emails. “When would you like to talk, Tuesday or Thursday?”
It’s also a wonderful quote follow-up pathway: “Hey Tom, did you get that quote? Want to move ahead with the order?”
Don’t forget about the text message in your sales.
It’s an effective call scheduling and quote follow-up pathway.
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