I often tell my clients that our work is a behavior change project:we’re trying to get your sales, customer service and marketing people to take one action daily that will communicate your value to people who can buy it. Revenue growth is a learned behavior (I teach it!) that’s made up of several core, critical components. Unfortunately, these mindsets and behaviors are not taught in school.

If they were, we’d all be better off. Here’s what I wish they would teach us, and our children, in school:That the simplest solution is almost always the best one. In math and in marketing alike. (Have you seen the crazy “word problems” they use now to teach young children math?! Mercy!)

That perseverance in the face of failure is the key to nearly everything.

That we will lose, that we will be rejected, that not everybody wins. That in sales, like in baseball, a 30% success rate will get you into the Hall of Fame.

That there will be times in our life that we will be paralyzed by fear, and we’ll have to take action anyway. And when we do, we’ll learn that we can. And we will become stronger.

That there is a massive difference between knowing what to do and actually doing it. Bridging the two is often the distance between success and failure.

You probably already knew these things. Now what will you do about them?

Don’t forget that my Growth Masters Annual Curriculum 

covers topics like this in great depth. It’s a powerful year-long learning experience that focuses like a laser on growing your revenue. There’s a significant discount currently in place.