Today is my children’s sixth birthday. I’m in meetings today, but I’ll be home (with presents!) in time to take them out for dinner and ice cream.

I work for them. I work to feed them, protect them, teach them, and help them. They deserve this from me. I owe it to them.

I work for my wife, Lisa, who I’ve been with for half of my life now. She stood by me while I was paying my dues in business. She struggled with me. Now she gets to enjoy all that a thriving business brings. She deserves this. I owe it to her.

I also work for my parents, who brought me to America, the most entrepreneurial country in the world, from the former Soviet Union when I was two years old. They had no money, and to get us here they took a risk I’m not sure I could take today. I owe them this work, even when I’m tired, or not in the mood.

I work for my clients, the business owners of fast-growing companies, because they deserve my best effort. (“Let’s run through the tape,” said one of my best clients, the owner of a 9-figure firm, before a recent workshop for his staff. My kind of client!)

I work for my prospects, even if they don’t know me yet, because they would benefit greatly from working with me. If you’re a closely-held business interested in aggressive growth, you need to know me, and you’d be smart to work with me. I believe this completely, and it’s why I work. (Do you believe this about your prospects? Because you absolutely should.)

I make the calls, get on the airplanes, have the meetings, lead the workshops, and help people as much as I can and as hard as I can. And when it’s not immediately easy, I think about the people above, and it becomes easy. And it becomes fun.

I know why I work.

Do you? Why do you work? Who do you work for?

The Evangelist Marketing Institute is a revenue growth consultancy specializing in aggressive sales growth for closely-held companies. If you’d like to discuss growing your business quickly and easily, please call Alex Goldfayn directly at 847-459-6322, or email at alex[at]evangelistmktg[.]com

My new book, The Revenue Growth Habit, has been selected one of the five best sales books of the year by 800-CEO-Read. I’m appreciative of the honor. You can buy it on Amazon here.