We market, by communicating our value boldly and relentlessly, to grow our organization.

We market for our colleagues and co-workers, who want to be a part of a healthy, thriving concern.

We market for our current customers, who deserve to do business with the most profitable company possible, so that it’s around to improve its products, services, experiences, and support for customers.

We market for our prospects, because we believe — we know — that we can help them. If we are in this world to help the people around us, it is our duty to tell them how.

We market for our family, because it is much easier to support those we love when our organization is growing instead of shrinking.

And, finally, we market for ourselves. We market because the resulting revenue growth brings us the peace and freedom to create, build relationships, and try new things.

We market because only good things result.

This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.