Every consumer electronics device and service has what I call “Wow Points.” For example:

• Amazon.com’s Prime membership costs $70 per year and you get free 2-day shipping and overnight shipping costs $4 per item. Wow.
• AT&T Uverse television service records four shows at once. Wow.
• The new HTC HD2 has the largest touchscreen of any smart phone and is the only phone to come with a Blockbuster movie rental app pre-installed. Wow.
• Kodak’s Pulse digital picture frame comes with an email address so people can email the frame pictures. Wow.

All of the above are good Wow Points. They work. They make people stop and think for two seconds. These features make people say “Really? Wow!”

Some companies use incorrect Wow Points. For example, most consumers don’t care about how many megahertz your HDTV has. Or, for that matter, the 79-character model number you’re mentioning every time you talk about your device.

Megapixels used to be a Wow Point for digital cameras, but are no longer. Twelve megapixel cameras are commonplace and the formerly impressive specification no longer excites people. Which means Wow Points are fluid, morphing and eveloving with a category’s maturity, pricing, and consumer expectations.

Identify three Wow Points for every one of your devices. Three for each one. Then scream them from the mountaintops to anyone that will listen.

But make sure they’re the most powerful and unique features your device offers. Otherwise, people will just tune you out.