The most surprising element of my work to my clients is when they hear their customers speaking so positively about them. As a rule, I interview my clients’ customers, and as a rule, every one of them are thrilled with my clients’ work.

“But this person always screams at us,” I often hear.

While your customers might be upset about a particular order, or problem, they are generally quite happy to be doing business with you. There’s a reason they’ve been with you for years, or decades. Every day the competition calls, and every day they make a decision to stay with you.

You don’t hear from happy customers, because they aren’t inclined to pick up the phone to tell what they’re pleased about. People don’t do that. But we run to the phone when we’re angry.

Understand that even though you don’t hear much of this, the vast majority of your customers are very happy with your work. And you must behave accordingly.

Offer your customers more products and services. Go to prospects and boldly offer them your value. Be confident. Your work is tremendously helpful to your customers. If you ask them, they’ll tell you. But they’ll rarely volunteer it.

The Evangelist Marketing Institute is a revenue growth consultancy specializing in aggressive sales growth for closely-held companies. If you’d like to discuss growing your business quickly and easily, please call Alex Goldfayn directly at 847-459-6322, or email at alex[at]evangelistmktg[.]com

Alex teaches these concepts in keynote speeches and workshops about 50 times per year. It’s perfect, practical, energizing. motivating material for association events and sales meetings. You can get more information here or call Alex Goldfayn directly at 847-459-6322, or email at alex[at]evangelistmktg[.]com