You are not in the technology business.

Or the silicon chip business.

Or the digital camera business.

Or the television business.

You’re not in the social media business, or the travel site business or the search business.

No. You are in the marketing business.

Your job is to explain to people who might buy your products or services how you will improve their lives.

If you can do this effectively, quickly and simply, you will have more customers than the competition.

You are in the marketing business.