Yesterday the American Chris Mazdzer won a stunning Olympic silver medal in luge. 

 And yet, here is what he posted on social media just three weeks ago: “What kills me and has been driving me wild for over a year now is the fact that no matter what I do, my top speed and ability to be with the top guys in the world has disappeared, and I don’t know why… There comes a point where giving it everything you have and believing in yourself starts to fade away and I am almost to that point.”

 Three weeks after openly musing about quitting, he wins the first American medal in singles luge ever. 

 It often goes like this in sales too. 

 You can do everything right and not get the sale. Repeatedly. 

 You can make the calls, set the appointment, have a great meeting, write an excellent quote or proposal, follow up repeatedly, overcome objections correctly, and still get rejected. 

 And this can happen for months and even years. 

 You might feel like the sales will never come. 

 You might say, “I’m doing everything right, and they’re not buying,” and you’d be right. 

 You might feel like giving up. 

 Do not.

 Keep going.

 Keep doing the right things. 

 Keep communicating.

 This is in our control.

 Whether the customer buys is not up to us. There are all manner of variables out of our control: timing; the customer’s need; the customer’s mood; the customer’s budget; the customer’s interactions with his family that day; whether the customer is dealing with a fire when we call; and dozens of other possibilities.

But what we do is totally within our control.

Our approach. Our mechanics. Our communications. Our perseverance.

Keep doing the right things. Keep trying to help your customers as much as possible, as best you know how.

That’s the work. Keep going.

And one day soon, maybe today, you may find yourself enjoying the biggest, most important sale of your life.

A sales success of Olympic proportions.

To teach and profit from systematic perseverance at your organization, call me directly at 847-459-6322, or simply reply to this email. My clients add an 10-20% to their revenue annually. One of the biggest reasons is we create an optimal mindset for perseverance and resilience inside your company. Let’s do this for you.