Marketing is lowest hanging fruit. Improving marketing is the easiest and most affordable are you can work on. And it yields the fastest and most dramatic results. Here are 16 techniques to improve it:

1. Mindset shapes your marketing. How you think informs how you market:

2. Think Big

3. Be shameless

4. Understand than you are in the marketing (of your company) business

5. You must have unwavering belief in your own value.

6. You must have no doubt.

7. Burn your baggage. Move past the past.

8. Focus your messaging on results, outputs, and outcomes — NOT your systems, processes or approaches. Logic makes us think, but emotion makes us act. So give people emotion.

9. The 80-20 rule: the first 80 percent of your message should be the emotion and results you create. The last 20 percent should be HOW you do it.

10. Develop and leverage your greatest strengths while avoiding your weaknesses.

11. Simple is always better. Simplify to the void.

12. Always tell stories. And let your customers tell stories to your prospective customers.

13. Communicate relentlessly.

14. Don’t allow your clients to over-invest in social media.

15. Public relations must be relationship based. “Pitching” by unsophisticated 23-year-old media people is a waste of time and money.

16. Hone your craft. Practice. Write. Develop new intellectual property. Go deep instead of wide.