My friend and client Chris Patterson, CEO of Interchanges (a tremendous Internet marketing company), called this morning to discuss framing his company’s growth in the best interests of his staff. That is, why should they want to grow the business? What’s in it for them?

 He’s smart to be thinking about this, because staff is often unsure how a bigger company is better for them. In fact, they’re really busy at today’s levels, and everybody knows that 15-20% growth (what my typical client accomplishes in their first year with me) won’t exactly make things more relaxing. To grow business, we need staff to want to grow business. Because if they don’t, it won’t.

 So, when it comes to fast revenue growth, here’s what’s in it for your people:

 1. Customers are attracted to thriving organizations, not contracting ones. People want partners who are successful. Fast growth means it’s actually easier to convert prospects into customers. Growth begets growth.

 2. Compensation grows as sales grow. Everyone takes home more money when business grows.

3. With more revenue and profit, you’ll be able to invest more in your people’s learning and development. Growing revenue means growing talents and new abilities for staff.

4. Staff that gets to work in a fast-growing organization is more confident, self-assured and happier than peers who work for shrinking companies. It’s simply more enjoyable!

 5. A growing organization attracts top-notch talent. Like prospective customers, prospective employees are drawn to healthy companies.

 6. With growing revenue and profits, the company will be able to support and donate to more to good causes, likely in the community.

 It’s better to work at a growing company. It’s more secure. It’s more rewarding. It’s more fun.