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Alex Goldfayn
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How to Raise Prices

by Alex Goldfayn | Oct 1, 2015 | Blog, Marketing For Revenue Growth, Revenue Growth Video Series, Videos

This week’s video begins a new batch, and there’s a special note about my Chicago Cubs, who have a wildcard playoff game next Wednesday. Win or lose, it won’t be the last time you hear from me about this Cubs team! Price increase is in essence a...
A Perfect Testimonials Recipe

A Perfect Testimonials Recipe

by Alex Goldfayn | Sep 28, 2015 | Blog, Evangelist Marketing Minute Newsletter, Testimonials

What are some of your favorite things about working with us? How does that help you? How are we better than the other suppliers you work with? Does working with us save you time? How? What do you get to do with the extra time? What gets better for you when you work...
6 Good Reasons Why You Should Start Journaling Today

6 Good Reasons Why You Should Start Journaling Today

by Alex Goldfayn | Sep 21, 2015 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value

I journal because I like fountain pens, and it gives me a chance to use them. I journal because it’s an opportunity to think….slowly. In this age of email, text messages, and social media, how many chances do we have to really dwell on — and in...
It’s Impossible To Over-Communicate How You Help People

It’s Impossible To Over-Communicate How You Help People

by Alex Goldfayn | Sep 14, 2015 | Blog, Evangelist Marketing Minute Newsletter, One-To-Many Communications

People often ask me which of my 22 simple, fast and free revenue activities they should implement. Here’s my answer: It doesn’t matter which ones you do. I don’t care if you ask the did you know question, ask for referrals, communicate testimonials,...

The Refugee Crisis – A New Perspective

by Alex Goldfayn | Sep 7, 2015 | Blog, Evangelist Marketing Minute Newsletter, Gratitude

My family was these families. The ones on TV and in the newspapers, with the frightened faces. Nearly 40 years ago, I was the two-year-old on my young dad’s shoulders. We were running from the former Soviet Union, and while we didn’t have war, my parents...
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