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Alex Goldfayn
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Thriving

by Alex Goldfayn | Oct 27, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling

You deserve more revenue. You provide tremendous value to your customers. You improve their lives and grow their companies. Ask them, and they’ll tell you. As such, you deserve more revenue. But many others deserve for your company to grow as well: Your existing...

Accountability

by Alex Goldfayn | Oct 20, 2014 | Accountability, Blog, Evangelist Marketing Minute Newsletter

My average client grows by 15% to 20% in their first year with me. On the low end, some clients grow by “just” 5% or 10% because you can stumble accidentally into that kind of growth after experiencing the mindset change we work on, and applying just a few...

Two Parallel Tracks

by Alex Goldfayn | Oct 13, 2014 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter

My definition of marketing is the systematic communication of your value to people who can buy it. When my clients launch their revenue growth programs, they execute two parallel tracks of this kind of communication: One-to-one: This track features your sales people...

The Hand-Written Note

by Alex Goldfayn | Oct 6, 2014 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter

Earlier this year, I received a hand-written note. It’s the only such note I’ve received over the last year. I read it in 15 seconds, and put it down. This was about four months ago. It’s still on my desk. I cannot bring myself to throw it away. I...

The Fourth Quarter

by Alex Goldfayn | Sep 29, 2014 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales

The fourth quarter of the year starts this week, so here are some things to think about as the calendar year enters its home stretch: What’s your lowest hanging fruit for revenue growth in coming three months? List one product, service, event or opportunity now....
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