by Alex Goldfayn | Sep 22, 2014 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
Are you making time for revenue growth? It’s a proactive pursuit. You cannot spend your days reacting to customers’ issues and significantly grow your organization. Are you behaving boldly? Because marketing it no place for modesty. You improve lives and...
by Alex Goldfayn | Sep 18, 2014 | Focus On Your Value, Videos
Focusing on your products and services makes you one of a very large crowd. It commoditizes you. Focusing on your value, and the ways that you improve customers lifts you above the crowd. It makes you singular. It makes you money. These videos are based on my Growth...
by Alex Goldfayn | Sep 15, 2014 | Blog, Evangelist Marketing Minute Newsletter
I often tell my clients that our work is a behavior change project:we’re trying to get your sales, customer service and marketing people to take one action daily that will communicate your value to people who can buy it. Revenue growth is a learned behavior (I...
by Alex Goldfayn | Sep 12, 2014 | Blog, Plan Your Sales, Proactive Selling, Videos
Here’s a quick two-minute video about why YOU deserve more revenue, and how to go about the process of getting it. If you’d like to learn more about the Growth Masters Annual Curriculum, the details are here.
by Alex Goldfayn | Sep 8, 2014 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
Here’s an “advanced” point that came out of a client workshop last week: when asking for a testimonial, don’t use the word “testimonial,” as it places unnecessary pressure on your customer. Instead, ask for feedback, thoughts,...
