by Alex Goldfayn | Dec 11, 2013 | Blog, Plan Your Sales
I’m reading a good book on personal productivity and focus called Managing Your Day-To-Day. It’s basically a series of articles by thought-leaders on those topics, including Godin, Babuta, and many others. If you know anything about my work, you know I...
by Alex Goldfayn | Dec 9, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
One of the key issues that came up at last week’s Marketing Summit was the physics of regularly taking small actions that communicate your value to the world. The idea is to execute marketing action daily — even if it’s only for a few minutes —...
by Alex Goldfayn | Dec 6, 2013 | Blog, Systems For Revenue Growth
I detailed the following seven trends at yesterday’s Marketing Summit, which more than 50 people attended. (See photo below.) 1. The stock market will continue set records — several times — and companies will have cash to spend. This is critical for associations...
by Alex Goldfayn | Dec 4, 2013 | Blog, Proactive Selling
1. Don’t overplan marketing. When you have something of value to communicate, do so. 2. Ready – Fire – Aim. Assess results, make adjustments, improve the communication, or simply abandon it and move on to something else. 3. It is far more productive...
by Alex Goldfayn | Dec 3, 2013 | Blog, Perseverance In Sales
Here are eight thoughts to repeat to yourself in order to improve your marketing: 1. My products and services truly help people. 2. I am not bothering people when I communicate my value to them. Rather, I am exposing them to my tremendous value. 3. I am here to help...
