by Alex Goldfayn | Nov 1, 2013 | Blog, One-To-Many Communications
Today, I’d like you to pick up the phone and call a customer. It should be somebody you are doing business with already, somebody who has purchased something from you. Before you call, identify something else that you provide — product or service —...
by Alex Goldfayn | Oct 31, 2013 | Blog, Systematizing Revenue Growth
There is physics in marketing. In fact, inertia, plays a huge role your marketing. Here’s how this plays out: When you are not marketing, it is very difficult to begin. Who do you communicate with? What do you say? What product or service do you focus on?...
by Alex Goldfayn | Oct 30, 2013 | Blog, Fear
Compare these two mindsets: I know I need to call this prospect, but I don’t want to bother him. I wouldn’t want to be imposed on, so I’d rather not impose on him. What if he’s busy? Do I leave a message if I get voicemail? He’s probably...
by Alex Goldfayn | Oct 29, 2013 | Blog, Plan Your Sales
Over the last couple of weeks, I’ve heard from a few people some version of the following: “I just don’t know if I’ll have the time to do the work.” The work in this case, is marketing. The people are not clients, but they’re well...
by Alex Goldfayn | Oct 28, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
People often ask me what separates the best marketers from everyone else. Here’s my answer: A confident mindset: The best marketers believe they are among the best in the world at what they do, and they market like it. They’re not timid. They’re not...
