by Alex Goldfayn | Sep 30, 2013 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
We market, by communicating our value boldly and relentlessly, to grow our organization. We market for our colleagues and co-workers, who want to be a part of a healthy, thriving concern. We market for our current customers, who deserve to do business with the most...
by Alex Goldfayn | Sep 27, 2013 | Blog, Marketing Think Tank, Proactive Selling
What’s the leading of cause of stagnant corporate growth and sales? Inaction. Over-thinking and over-analysis. Too many meetings and too many doubts. If you have a good marketing idea, try it. Fire first, then aim. Assess as you go. Make adjustments. If...
by Alex Goldfayn | Sep 23, 2013 | Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
There are three major roadblocks when it comes to putting good marketing into the world: 1. Not knowing exactly what actions to take. Will this technique will work? 2. Not knowing what to say. Will this messaging resonate? 3. Fear: of rejection; of offending; of...
by Alex Goldfayn | Sep 16, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
A member of my Growth Forum made an interesting post on the role of self-esteem in marketing, and it got me thinking: Marketing requires steady action. We must execute when we’re almost ready, and we must tell as many people as possible about our value....
by Alex Goldfayn | Sep 9, 2013 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
If your list isn’t growing, your company probably isn’t growing either. Here’s who to add to your list: Everybody you are currently working with. All customers. Everybody you have worked with previously. Past customers. Everybody you are currently...
