by Alex Goldfayn | Jan 15, 2018 | Blog, Evangelist Marketing Minute Newsletter
The Minnesota Vikings won with a stunning last-second miracle pass last night against the New Orleans Saints in an NFL playoff game last night. It was one of the all-time great and wild endings in NFL history. It’s a play that results in a touchdown less than 1% of...
by Alex Goldfayn | Jan 8, 2018 | Blog, Evangelist Marketing Minute Newsletter
Look around, and optimism is a rare commodity these days. You won’t find it among our politicians, who tend to emphasize fear and insults. Nor will you find it in our media, which is rewarded (paid!) upon how frightened and uncomfortable it makes us. Which is...
by Alex Goldfayn | Jan 1, 2018 | Blog, Evangelist Marketing Minute Newsletter
I wish you happiness and prosperity in 2018. I wish you optimism and gratitude. May you expect to get the sale when you pick up the phone, and may you be grateful for having prospects to call on. Many people don’t. And may your prospects express their gratitude...
by Alex Goldfayn | Nov 7, 2017 | Blog, Evangelist Marketing Minute Newsletter
If you want to sell more to your current customers, tell them what else they can buy from you. They don’t know. They niche us, and we niche them. They only think about us as suppliers of those products and services that they’ve bought from us for years. Yet, right...
by Alex Goldfayn | Oct 30, 2017 | Blog, Evangelist Marketing Minute Newsletter
If you care, in sales, you are ahead of most of the competition. Because you’d be surprised how many people don’t care enough. But if you demonstrate to the customer that you care, you are ahead of 99.9% of the competition, because almost nobody does that. Here’s what...
