by Alex Goldfayn | Jul 17, 2017 | Blog, Evangelist Marketing Minute Newsletter
A friend of mine once said that people who follow up rule the world. This is very true. When we moved into our current home, I needed some insulation work done. Three companies came out and gave me a quote. One of the guys followed up. Guess who got the business? ...
by Alex Goldfayn | Jul 10, 2017 | Blog, Evangelist Marketing Minute Newsletter, Systematizing Revenue Growth
During most of my client projects, I interview some of the key customer-facing staff. I record the calls for the owner to listen to, and then we debrief the conversations. I ask the staff — usually outside and inside salespeople, and their management — what is the...
by Alex Goldfayn | Jul 8, 2017 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Video Series
Alex Goldfayn discusses options for WHERE to communicate, HOW to communicate it, and to WHOM....
by Alex Goldfayn | Jul 3, 2017 | Accountability, Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
It’s halftime in the calendar year. Six months are in the books, six to go. What went particularly well in the first half of the year for you? What did you do well, that you can double down on over the next six months. What did you spend significant time on that did...
by Alex Goldfayn | Jun 26, 2017 | Blog, Evangelist Marketing Minute Newsletter, Language For Sales Growth
A client recently turned me on to the work of Dr. Amit Sood, a professor of medicine at the Mayo Clinic. He teaches a key concept that has really resonated with me: the brain has two modes — default mode, and focused mode. Default mode is what we do and think...
