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Alex Goldfayn
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The Revenue Growth Equation

by Alex Goldfayn | Apr 11, 2016 | Blog, Evangelist Marketing Minute Newsletter, Language For Sales Growth

Revenue Growth equals:  The Customer (WHO) + The Products & Services (WHAT) + The Communications (HOW)  You need all three variables. This doesn’t work with two of the three.  The customer is who is buying. This includes not only your existing customers, but...

Joyful Work by Alex Goldfayn

by Alex Goldfayn | Apr 8, 2016 | Blog, Gratitude, Happiness For Sales Growth, Revenue Growth Video Series, Videos

Today’s video covers Jerry Seinfeld, Barack Obama, the Cubs, and the joy of doing work we love. Alex Goldfayn discusses why work better, and sell better, when the work is joyful. And if you don’t have it yet, buy The Revenue Growth Habit here. Forbes...

The Problem Solving Circle

by Alex Goldfayn | Apr 5, 2016 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales, Systems For Revenue Growth

Revenue growth is a proactive pursuit but most customer facing people spend their days reacting to problems. A customer calls and needs a product now, so we react and process the rush order. The next customer calls with a complaint, so we must fix it. We’re in...

The Discomfort With Testimonials & Referrals

by Alex Goldfayn | Apr 1, 2016 | Blog, OUR Discomfort, Not the Customers', Revenue Growth Video Series, Testimonials, Videos

This week’s video discusses the discomfort we have with testimonials and referrals. The irony is, our customers are not uncomfortable! And if you don’t have it yet, buy The Revenue Growth Habit here. It was named the sales book of the year by...

Phone Time

by Alex Goldfayn | Mar 29, 2016 | Blog, Evangelist Marketing Minute Newsletter, The Amazing Telephone

Truth: The more time your salespeople spend on the phone with customers and prospects, the more they will sell. The less time they spend on the phone, the less they will sell.  Question: How much time do your salespeople spend on the phone with customers and...
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