by Alex Goldfayn | Nov 19, 2013 | Blog, OUR Discomfort, Not the Customers'
Whenever I write, speak or advise my clients about how powerful a tool referrals are, there’s unanimous agreement. Nobody ever says, “No, referrals don’t bring in new business.” When I wrote about how to get referrals in yesterday’s...
by Alex Goldfayn | Nov 18, 2013 | Blog, Evangelist Marketing Minute Newsletter
Referrals are one of the most powerful but consistently under-utilized growth tools available. When I ask my clients why they don’t ask for referrals more, the answers range from “I don’t really know how,” to “I don’t want to...
by Alex Goldfayn | Nov 15, 2013 | Blog, Uncategorized, Videos
On December 5, I’m hosting a free half-day Marketing Summit in Chicago. It will be followed by an informal discussion in the afternoon. You’ll come away with tools and techniques for growth that can be applied as soon as you return to your desk. The entire...
by Alex Goldfayn | Nov 14, 2013 | Blog, Focus On Your Value
Most people need to communicate more confidently, positively and emotionally about their work. Why? Because your customers do. If you would ask your customers about their top reasons for working with or buying from you, they would use more dramatic and compelling...
by Alex Goldfayn | Nov 12, 2013 | Blog, Uncategorized
Wednesday,November 20 at 12PM EST (11 AM Central) Join me for a powerful new, free, live webinar on the growing your organization through testimonials and referrals. There is no more effective way to grow than by the endorsement and recommendation of your buyers’...
by Alex Goldfayn | Nov 11, 2013 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
Want to do business with a certain kind of customer? Show him testimonials from people like him, in similar positions, dealing with similar issues, challenges, wins and losses. Individually targeted testimonials are the gold standard of revenue growth techniques. So,...
