by Alex Goldfayn | Feb 7, 2022 | Blog, Newsletter
Proactive communication is so effective for sales growth because most salespeople — and organizations — don’t do it. When you communicate proactively, you are one of the only ones doing so. But the key is to implement proactive communications not...
by Alex Goldfayn | Jan 31, 2022 | Blog, Newsletter
I am giving away signed copies of my last two books — 5-Minute Selling and Pick Up The Phone & Sell — both Wall Street Journal bestsellers. Here’s the process: 1. If you’ve read one of these books, and have not yet written a review, please...
by Alex Goldfayn | Jan 24, 2022 | Blog, Newsletter
Sales is a rejection profession but we salespeople do everything possible to avoid it. Nobody fails more than salespeople — not even baseball players, where a 70% failure rate is considered exceptional. And yet, we salespeople go to great lengths to avoid being...
by Alex Goldfayn | Jan 17, 2022 | Blog, Newsletter
Some people are experts at small talk — they can work a big room and instantly be everybody’s distant acquaintance. They are experts at knowing a tiny bit about a lot of people. Most interactions happen on the surface. Many politicians are this way. And many...
by Alex Goldfayn | Jan 10, 2022 | Blog, Newsletter
Multiple clients — manufacturers and distributors — have told me their customers are canceling meetings with them. Some companies have implemented “no travel” policies during this Covid surge. Some customers are required to work from home,...
by Alex Goldfayn | Jan 3, 2022 | Blog, Newsletter
For about two years I have been working on selling a revenue growth project to a large, several-hundred-million-dollar distributor. This fall, after two years of talking, we finally got a meeting together with the president and two sales leaders. It went very well....
