by Alex Goldfayn | Aug 27, 2018 | Blog, Evangelist Marketing Minute Newsletter
One of the major activities my clients start doing systematically is using the telephone more to call customers and prospects. Many salespeople immediately assume I mean cold calling as soon as we start talking about the phone. Naturally, they resist this, as they...
by Alex Goldfayn | Aug 21, 2018 | Blog, Evangelist Marketing Minute Newsletter
Henry Ford said, “Whether you think you can, or you think you can’t, you’re right.” And because behavior follows mindset, here is a revenue growth affirmation, or manifesto, to help you think you can. Read it daily, or weekly, or whenever you feel like you need a...
by Alex Goldfayn | Aug 14, 2018 | Blog, Evangelist Marketing Minute Newsletter
Over the weekend, with drinks, a friend asked me if I had to pick the topic of my next (fifth) book right now, what would it be about? It was an interesting exercise, more about the first thing that comes to your mind, rather than a careful consideration of options. I...
by Alex Goldfayn | Aug 6, 2018 | Blog, Evangelist Marketing Minute Newsletter
In baseball, you can hit the ball exactly right, and it flies right at a defender for an out. But anyone who has ever played or followed the game knows that if you hit the ball correctly — with the right mechanics —enough times it will find the hole. You will get your...
by Alex Goldfayn | Jul 30, 2018 | Blog, Evangelist Marketing Minute Newsletter
Every year, I take each of my kids — nine-year-old twins — on a one-on-one trip. As twins, they do nearly everything together, and we all find these outings special. Last night, my son, Noah, and I returned from a road trip to Springfield, Illinois, where Abraham...
by Alex Goldfayn | Jul 23, 2018 | Blog, Evangelist Marketing Minute Newsletter
We assume the competition is excellent, but it is not. The customers of my clients tell me this all the time. I ask them, and they are happy to tell me how difficult life is with the competition. Other providers are not present. They are not easily reachable. They do...
