We assume the competition is excellent, but it is not.

The customers of my clients tell me this all the time. I ask them, and they are happy to tell me how difficult life is with the competition.

Other providers are not present. They are not easily reachable. They do not return calls quickly. They are not empowered to help customers quickly.

We should rescue these customers from this competition. We are better than them. Ask your customers, and they will you.

We assume the competition calls on customers all the time, and so we do not want to bother our customers also. They get enough calls, we think to ourselves. We don’t want to be one of the many.

But the competition does not call.

The competition is also afraid of using the phone and bothering the customer.

If we would call our customers and prospects, we would be among the only proactive (non-urgent) phone calls they’d receive this week.

You would stand out.

You would be present.

You would demonstrate your interest in helping your customers.

And, because the customers are human, that’s all they really want.

Do not assume that the competition is excellent, or easy, or present, or calling.

They are not.

You are.

But they are not.

Behave accordingly.

Want to teach your customer-facing staff this kind of revenue growth mindset and behavior? My clients add 10-20% to their revenue annually. I’d like to help you this way. Call me directly at 847-459-6322.