by Alex Goldfayn | Oct 30, 2017 | Blog, Evangelist Marketing Minute Newsletter
If you care, in sales, you are ahead of most of the competition. Because you’d be surprised how many people don’t care enough. But if you demonstrate to the customer that you care, you are ahead of 99.9% of the competition, because almost nobody does that. Here’s what...
by Alex Goldfayn | Oct 23, 2017 | Blog, Evangelist Marketing Minute Newsletter
Many salespeople spend their days moving from one incoming inquiry to the next. We are inquiry-driven. Customers call. We answer. Usually, they are unhappy. Either something is wrong or they need something urgently. That’s the only time people pick up the phone,...
by Alex Goldfayn | Oct 16, 2017 | Blog, Evangelist Marketing Minute Newsletter, Videos
Something different this week. I got bored of doing videos on YouTube, so I tried one on LinkedIn a few days ago. You can watch it here: It has been viewed an order of magnitude more than my Youtube videos ever were. Which is ironic, and...
by Alex Goldfayn | Oct 9, 2017 | Blog, Evangelist Marketing Minute Newsletter
Last week, I did a speech with 100 or so business owners and their top sales staff in the audience. During the portion of my session on the importance of being present with customers and showing them you care, an audience member raised his hand and stated the...
by Alex Goldfayn | Oct 2, 2017 | Blog, Evangelist Marketing Minute Newsletter
My friends, the calendar has turned once again, and the year has entered the fourth quarter. We have 13 weeks this year. The ultimate outcome of most games, and most years, is determined in the fourth quarter. Have a strong one, and you’ll exceed plan. You’ll...
by Alex Goldfayn | Sep 25, 2017 | Blog, Evangelist Marketing Minute Newsletter
I will tell you the secret to selling more. Because people ask me. They say, “So, what’s the secret?” This is the secret: There is no secret to selling more. There is no silver bullet. There is no magic formula. There is only the work. I...
