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Alex Goldfayn
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Platforms, Vehicles and Targets For Revenue Growth

by Alex Goldfayn | Jul 8, 2017 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Video Series

Alex Goldfayn discusses options for WHERE to communicate, HOW to communicate it, and to WHOM....

Halftime, 2017

by Alex Goldfayn | Jul 3, 2017 | Accountability, Blog, Evangelist Marketing Minute Newsletter, Proactive Selling

It’s halftime in the calendar year. Six months are in the books, six to go. What went particularly well in the first half of the year for you? What did you do well, that you can double down on over the next six months. What did you spend significant time on that did...

Default or Focused Brain

by Alex Goldfayn | Jun 26, 2017 | Blog, Evangelist Marketing Minute Newsletter, Language For Sales Growth

A client recently turned me on to the work of Dr. Amit Sood, a professor of medicine at the Mayo Clinic. He teaches a key concept that has really resonated with me: the brain has two modes — default mode, and focused mode. Default mode is what we do and think...

The Discomfort With Accountability

by Alex Goldfayn | Jun 19, 2017 | Accountability, Blog, Evangelist Marketing Minute Newsletter, Fear

I had three keynote speeches on sales and marketing strategies for revenue growth last week. Two of the audiences were Renaissance Executive Forums (one in Detroit, and one in Washington D.C.), and were made of up of business owners and executives — with many...

Is Your Marketing About You Or Your Customers?

by Alex Goldfayn | Jun 17, 2017 | Blog, Marketing For Revenue Growth, Revenue Growth Video Series, Testimonials

Alex Goldfayn discusses the importance of making your marketing about you, not your...

A Sales Story

by Alex Goldfayn | Jun 13, 2017 | Blog, Evangelist Marketing Minute Newsletter, Perseverance In Sales, The Amazing Telephone

One of my clients is two months into their implementation of The Revenue Growth Habit with me, and their sales and customer service staff is communicating far more proactively than they were before.   On Friday, we were debriefing the project with the group and...
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