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Alex Goldfayn
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Today & Tomorrow

by Alex Goldfayn | May 31, 2016 | Blog, Evangelist Marketing Minute Newsletter, Selling By The Calendar

Today is a special day for me. As an immigrant two-year-old brought here on the backs and dreams of my parents, I am hyperaware of the sacrifices made by those who have fought for us, and who serve us today. I am grateful for their courage, their perseverance, their...

Sell to Prospects, Not Just Customers — By Alex Goldfayn

by Alex Goldfayn | May 28, 2016 | Blog, Proactive Selling, Revenue Growth Video Series, Videos

Most companies get 80% or more of their business from repeat customers. What about the...

5 Keys To Implementing Change

by Alex Goldfayn | May 24, 2016 | Blog, Evangelist Marketing Minute Newsletter, Make It Look Easy, Systems For Revenue Growth

The revenue growth projects I engage in with clients involve implementing changes in thinking and behavior. Here are five keys to creating successful change which I’ve learned over the years:  1. It must come from the top. Change that originates from the middle...

It’s Impossible to Over-Communicate in Sales – By Alex Goldfayn

by Alex Goldfayn | May 20, 2016 | Blog, One-To-Many Communications, Revenue Growth Video Series, Videos

Alex Goldfayn discusses why there IS NO SUCH THING as over-communicating in...

Recognition is More Effective Than Financial Incentive

by Alex Goldfayn | May 17, 2016 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Gratitude

My clients and I use a lot of public recognition of individual revenue growth success because study after study finds that being publicly recognized among peers is more motivating than financial compensation.  That is, a company or department-wide communication...

The Power of Optimism in Sales – By Alex Goldfayn

by Alex Goldfayn | May 16, 2016 | Blog, Gratitude, Revenue Growth Video Series, Videos

Alex Goldfayn discusses the power of optimism in sales...
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