by Alex Goldfayn | Feb 17, 2014 | Blog, Do You Think You Can, Or Think You Can't?, Evangelist Marketing Minute Newsletter
The next time you find yourself hesitating to market; or procrastinating on communicating your value; or avoiding picking up the phone to speak to a buyer, consider the following: Whether you’re religious or not, you will probably agree with me that we’re...
by Alex Goldfayn | Feb 16, 2014 | Blog, Focus On Your Value
NBC News recently redesigned its website, going from its long-time layout to a drastically new, modern, Microsoft Windows tile-like design. (Ironic, since the NBC News web site recently parted ways with Microsoft and put an end to its MSNBC brand. Ironic also because...
by Alex Goldfayn | Feb 10, 2014 | Blog, Evangelist Marketing Minute Newsletter, Happiness For Sales Growth
I love doing speeches and workshops, and I’m very good at them, so I’ve turned them into one of my top marketing activities (it helps that speaking generates a lot of business for me as well). I enjoy good meals, great wines, and fine cigars, so I’ve...
by Alex Goldfayn | Feb 6, 2014 | Blog, Do You Think You Can, Or Think You Can't?
When I was in Napa Valley a couple of weeks ago, there was great drought. Hills and vineyards that were supposed to be green were brown, yellow and dusty. We toured a number of small, family-owned wineries. Some were panicked. Some said they wouldn’t harvest any...
by Alex Goldfayn | Feb 4, 2014 | Blog, OUR Discomfort, Not the Customers'
Buyers can feel our impatience. They recoil at our anger. If we market too aggressively, focusing on the sale instead of the value — instead of how we can help people — our odds for revenue growth suffer. Our job, in our marketing, is to demonstrate, as...
by Alex Goldfayn | Feb 3, 2014 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
Here are a dozen adjectives and adverbs to use in your marketing messaging. Dramatic Significant Fast Immediate Incredible Extremely Extraordinary Considerable Substantial Exciting Surprising Exceedingly Don’t just tell your market you do. Rather, tell buyers...
