by Alex Goldfayn | Mar 16, 2015 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
Last week I conducted a pair of workshops for business owners, and when I brought up a technique that works wonders for my clients — sending hand-written notes — I received the following questions from the audience: “Should the envelope be...
by Alex Goldfayn | Mar 2, 2015 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
I’m sending in my completed manuscript to my publisher, Wiley, today for my upcoming book The Revenue Growth Habit. It’s due out in September. I’ve been deep in my material over the last month, and I wanted to remind of you of this basic tenet:...
by Alex Goldfayn | Dec 15, 2014 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
Personal communication, along with certain rhinos and all Blackberry models, is on the endangered species list. In an era when anyone can use technology to shout anything to anybody at any time, the simple one-on-one communication will, ironically, help you powerfully...
by Alex Goldfayn | Nov 24, 2014 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
Even when you have meetings all day… Even when you’re at a trade show… Even when you’re on the road, calling on one customer after another… Even when you’re on long, highly-productive conference calls (ha!)… …Take one...
by Alex Goldfayn | Oct 13, 2014 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
My definition of marketing is the systematic communication of your value to people who can buy it. When my clients launch their revenue growth programs, they execute two parallel tracks of this kind of communication: One-to-one: This track features your sales people...
by Alex Goldfayn | Oct 6, 2014 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
Earlier this year, I received a hand-written note. It’s the only such note I’ve received over the last year. I read it in 15 seconds, and put it down. This was about four months ago. It’s still on my desk. I cannot bring myself to throw it away. I...
