by Alex Goldfayn | Dec 17, 2012 | Defining Posts, Uncategorized
What’s important? Do you know? What is really, deeply important, in your heart? Do you know? On Thursday, I thought I had problems. And then the tragedy in Connecticut shook me and my family to our core. As a father of two young children, Friday changed a lot...
by Alex Goldfayn | Aug 24, 2010 | Consumer Perceptions, Defining Posts
The way I see it, there are types of product categories in consumer electronics: Kingless Categories Categories with Kings Mature Categories Definition of Category King: The undisputed leader of a product category, with a huge market share advantage over the next...
by Alex Goldfayn | Jul 23, 2010 | Blog, Defining Posts, Marketing Think Tank, Shifting Your Mindset
…is simplicity. Of usage instructions. Of marketing. Of language. Of press releases. Of communications platforms.
by Alex Goldfayn | Jul 6, 2010 | Consumer Perceptions, Defining Posts
After all these years, consumers remain uncomfortable with technology. Decades ago, in the 1980s and 1990s, it made sense: computers were relatively new to most people. The the language was complex and scary. Hard drives and mother boards and megahertz and DOS and...
by Alex Goldfayn | Jun 15, 2010 | Consumer Perceptions, Defining Posts
This is a compilation and expansion of several earlier posts. I’m laying this out for consumer electronics specifically, but people have suggested this model works for any consumer products. I haven’t thought it through for other categories (like cars, clothes, etc.)...
