by Alex Goldfayn | Jul 17, 2017 | Blog, Evangelist Marketing Minute Newsletter
A friend of mine once said that people who follow up rule the world. This is very true. When we moved into our current home, I needed some insulation work done. Three companies came out and gave me a quote. One of the guys followed up. Guess who got the business? ...
by Alex Goldfayn | Jul 10, 2017 | Blog, Evangelist Marketing Minute Newsletter, Systematizing Revenue Growth
During most of my client projects, I interview some of the key customer-facing staff. I record the calls for the owner to listen to, and then we debrief the conversations. I ask the staff — usually outside and inside salespeople, and their management — what is the...
by Alex Goldfayn | Jul 3, 2017 | Accountability, Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
It’s halftime in the calendar year. Six months are in the books, six to go. What went particularly well in the first half of the year for you? What did you do well, that you can double down on over the next six months. What did you spend significant time on that did...
by Alex Goldfayn | Jun 26, 2017 | Blog, Evangelist Marketing Minute Newsletter, Language For Sales Growth
A client recently turned me on to the work of Dr. Amit Sood, a professor of medicine at the Mayo Clinic. He teaches a key concept that has really resonated with me: the brain has two modes — default mode, and focused mode. Default mode is what we do and think...
by Alex Goldfayn | Jun 19, 2017 | Accountability, Blog, Evangelist Marketing Minute Newsletter, Fear
I had three keynote speeches on sales and marketing strategies for revenue growth last week. Two of the audiences were Renaissance Executive Forums (one in Detroit, and one in Washington D.C.), and were made of up of business owners and executives — with many...
by Alex Goldfayn | Jun 13, 2017 | Blog, Evangelist Marketing Minute Newsletter, Perseverance In Sales, The Amazing Telephone
One of my clients is two months into their implementation of The Revenue Growth Habit with me, and their sales and customer service staff is communicating far more proactively than they were before. On Friday, we were debriefing the project with the group and...
