by Alex Goldfayn | Apr 24, 2017 | Blog, Evangelist Marketing Minute Newsletter, The Amazing Telephone
Do you call — not email — your good customers regularly, at least once a month? Do you call — not email — your second-tier customers at least every 45 days? Do you ask for referrals? By phone, not by email? Do you call — not email — customers to tell them what...
by Alex Goldfayn | Apr 19, 2017 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter, Testimonials
Why do your customers buy from you? Almost certainly, they can buy what they buy from you elsewhere. So why do they come to you? Do you know? Have you asked them? I know what the answer is: They don’t buy from you because of your amazing product. It’s probably...
by Alex Goldfayn | Apr 10, 2017 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Systems For Revenue Growth
There are two key metrics to track when implementing revenue growth: New customers: The first time buyer is a goldmine. Because he quickly becomes a repeat customer, especially if you sell consumable products or services that repeat over time. He’s a...
by Alex Goldfayn | Apr 3, 2017 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Gratitude, Proactive Selling
Much of what I do for clients is designed to help them stand out from the competition, to make them singular. This is, of course, quite easy. We simply need to do things that others aren’t. That is, communicate proactively. This makes us stand out because...
by Alex Goldfayn | Mar 27, 2017 | Blog, Do You Think You Can, Or Think You Can't?, Evangelist Marketing Minute Newsletter, Fear
Last week, I had a client workshop in Cleveland and a keynote speech in San Diego to about 150 business owners, and a similar interesting thing happened in both of them: In the all-day client workshop, during a portion on referrals, I turned to the owner, my client,...
by Alex Goldfayn | Mar 20, 2017 | Blog, Evangelist Marketing Minute Newsletter, Measure Of Sales Success, Testimonials
How do testimonials help? Here are a dozen ways: You become more bold. You become more optimistic. You become happier. When you are more bold, optimistic, and happier, you take more action — namely, you don’t hesitate to pick up the phone to call...
