by Alex Goldfayn | May 31, 2016 | Blog, Evangelist Marketing Minute Newsletter, Selling By The Calendar
Today is a special day for me. As an immigrant two-year-old brought here on the backs and dreams of my parents, I am hyperaware of the sacrifices made by those who have fought for us, and who serve us today. I am grateful for their courage, their perseverance, their...
by Alex Goldfayn | May 24, 2016 | Blog, Evangelist Marketing Minute Newsletter, Make It Look Easy, Systems For Revenue Growth
The revenue growth projects I engage in with clients involve implementing changes in thinking and behavior. Here are five keys to creating successful change which I’ve learned over the years: 1. It must come from the top. Change that originates from the middle...
by Alex Goldfayn | May 17, 2016 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Gratitude
My clients and I use a lot of public recognition of individual revenue growth success because study after study finds that being publicly recognized among peers is more motivating than financial compensation. That is, a company or department-wide communication...
by Alex Goldfayn | May 16, 2016 | Blog, Evangelist Marketing Minute Newsletter, OUR Discomfort, Not the Customers', Proactive Selling
Tom, you’ve been buying from us for years, and we love working with you. And we really appreciate your business. Who do you know who would benefit from working with us like you do? Then, be silent. Count to 1,000 if you have to. Sing an entire song in your...
by Alex Goldfayn | May 2, 2016 | Blog, Evangelist Marketing Minute Newsletter, OUR Discomfort, Not the Customers', Systematizing Revenue Growth
Discomfort paralyzes us, but as my friend and fellow consultant recently said, growing business is uncomfortable. The actions required to grow business are inherently uncomfortable. This is why we don’t ask for testimonials, or referrals. We are uncomfortable...
by Alex Goldfayn | Apr 26, 2016 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Systems For Revenue Growth
As you know, I very much prefer the solution to the problem, and not the problem itself. Just as positive psychology deals with what makes people happy (as opposed to what causes our myriad dysfunctions), my revenue growth work focuses on the great things you’re...
