by Alex Goldfayn | Mar 30, 2015 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
In speeches and workshops, among association audiences and client audiences, people often raise “what ifs.” They use these as reasons to avoid starting my approach to marketing their value: What if my customer doesn’t let me record the testimonial...
by Alex Goldfayn | Mar 23, 2015 | Blog, Evangelist Marketing Minute Newsletter, One-To-Many Communications, Proactive Selling
This work is righteous. One proactive communication per day, done by each your customer facing staff members, will change your culture, make you bold, and instantly grow your top line. At the same time, the company communicates to your customers and prospects as a...
by Alex Goldfayn | Mar 16, 2015 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
Last week I conducted a pair of workshops for business owners, and when I brought up a technique that works wonders for my clients — sending hand-written notes — I received the following questions from the audience: “Should the envelope be...
by Alex Goldfayn | Mar 9, 2015 | Blog, Do You Think You Can, Or Think You Can't?, Evangelist Marketing Minute Newsletter, Focus On Your Value
The most surprising element of my work to my clients is when they hear their customers speaking so positively about them. As a rule, I interview my clients’ customers, and as a rule, every one of them are thrilled with my clients’ work. “But this...
by Alex Goldfayn | Mar 2, 2015 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
I’m sending in my completed manuscript to my publisher, Wiley, today for my upcoming book The Revenue Growth Habit. It’s due out in September. I’ve been deep in my material over the last month, and I wanted to remind of you of this basic tenet:...
by Alex Goldfayn | Feb 23, 2015 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Systems For Revenue Growth
If you’re an owner, president, executive, or manager of any kind, there’s a powerful revenue growth action you can take. It requires only a few moments, and it’s memorable, effective and highly productive. Ready? It’s very complex: Call a...
