by Alex Goldfayn | Sep 1, 2014 | Blog, Evangelist Marketing Minute Newsletter, Uncategorized
This is how the US Department of Labor describes Labor Day: Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the...
by Alex Goldfayn | Aug 25, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
I have clients who diligently do the work — grow their lists, communicate value to them, collect testimonials, communicate them, ask for referrals, etc. — and enjoy revenue growth of 20% or more in their first year with me. Almost always, this is millions...
by Alex Goldfayn | Aug 18, 2014 | Blog, Evangelist Marketing Minute Newsletter, Happiness For Sales Growth
We are not a road-trip family — we fly — but last week we drove from Chicago to Niagara Falls and Toronto. Which meant more than 20 hours in the car round-trip and between destinations. With two 5-year-olds. And so, they asked “why?”...
by Alex Goldfayn | Aug 11, 2014 | Blog, Do You Think You Can, Or Think You Can't?, Evangelist Marketing Minute Newsletter, Focus On Your Value
When you tell people you’re great, you’re selling. People expect that of you, and take it with a grain (or several grains) of salt. Also, although marketing is no place for modesty, personal moderation, discomfort with boldness, “preferring to let...
by Alex Goldfayn | Aug 4, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
A little bit longer than usual today. Which one of these will you spend 15 minutes applying today? Hit “reply” and let me know. The communicated plan has a much greater chance of getting done! 1. Always, focus on your value. It’s far more...
by Alex Goldfayn | Jul 28, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
There’s conflict in Gaza, Iraq, Afghanistan, Syria, Libya, Ukraine, and elsewhere. Three passenger planes have crashed in recent weeks, one shot out of the sky with a missile. Many parts of the world are experiencing drought, and wild fires burn on the West...
