by Alex Goldfayn | Jul 21, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
Customers are trained to contact us when they need something, or when there is a problem. Nobody calls when we’re doing a great job for them, because that’s expected, and, in turn, taken for granted. So we get a significant influx of negative feedback,...
by Alex Goldfayn | Jul 14, 2014 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
This morning I’m delivering a keynote to more than 1,000 people for the AmericanHort association — the largest horticultural association in the US. It’s titled Kill The Commodity, and the organizer selected the title. Most companies in competitive...
by Alex Goldfayn | Jun 23, 2014 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
In an era of ever-expanding communications platforms and tools, the personal communication is going the way of the triceratops and the Palm Pilot.Think about it: how many personal, one-on-one emails and phone calls from do you receive in a day? For most of us, the...
by Alex Goldfayn | Jun 16, 2014 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
As some of you know, I lost 50 pounds last year. Pain due to a herniated disc in my back made me start a new diet. On the day I started eating differently, I said to my wife “Today, I will eat only fruits and vegetables.” And I did. The next day, powered...
by Alex Goldfayn | Jun 9, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
Today, you can: * Ask a customer if they know you also make or provide another product or service they’d benefit greatly from. * Ask a customer for a referral. * Ask a customer for a testimonial. * Communicate that testimonial to a prospect who can buy from you....
by Alex Goldfayn | Jun 2, 2014 | Blog, Evangelist Marketing Minute Newsletter, Systems For Revenue Growth
You know who your buyers are. Why not collect or collate them to reach them directly? The alternative is mainstream social media where billions of people are on an equal platform shouting with equal volume at everyone! With my approach, you’re the only voice,...
