by Alex Goldfayn | Oct 7, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
The Internet and social media has brought and endless supply of self-proclaimed marketers to the forefront. The din is constant and growing ever louder. Competition for attention, it is said, is fierce. Ironically, with all the noise, it is easier than ever for your...
by Alex Goldfayn | Sep 30, 2013 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
We market, by communicating our value boldly and relentlessly, to grow our organization. We market for our colleagues and co-workers, who want to be a part of a healthy, thriving concern. We market for our current customers, who deserve to do business with the most...
by Alex Goldfayn | Sep 23, 2013 | Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
There are three major roadblocks when it comes to putting good marketing into the world: 1. Not knowing exactly what actions to take. Will this technique will work? 2. Not knowing what to say. Will this messaging resonate? 3. Fear: of rejection; of offending; of...
by Alex Goldfayn | Sep 16, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
A member of my Growth Forum made an interesting post on the role of self-esteem in marketing, and it got me thinking: Marketing requires steady action. We must execute when we’re almost ready, and we must tell as many people as possible about our value....
by Alex Goldfayn | Sep 9, 2013 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
If your list isn’t growing, your company probably isn’t growing either. Here’s who to add to your list: Everybody you are currently working with. All customers. Everybody you have worked with previously. Past customers. Everybody you are currently...
by Alex Goldfayn | Sep 2, 2013 | Blog, Evangelist Marketing Minute Newsletter, Uncategorized
This is a special, longer piece than is usually written here, but I hope you’ll indulge me: I recently visited the city in which I was born, Lvov, Ukraine. I came back there with my parents, who left 35 years ago, when it was still a part of the Soviet Union....
