by Alex Goldfayn | Jul 15, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
Somebody tweeted me today that one of his best revenue-generating marketing tools is a long Internet sales letter that makes his offers look “cheap.” I replied that I think he should consider his work valuable, not cheap. It’s a mindset shift. His...
by Alex Goldfayn | Jul 8, 2013 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
I’ve done four speeches in the last three weeks — at an association event, two corporate events, and my own Growth Workshop — and at each one this question has come from an audience member: How do you define marketing? My answer: Aggressively...
by Alex Goldfayn | Jul 1, 2013 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
From start-ups to Fortune 500s, overanalysis forms the foundation on which the greatest obstacles to good marketing are built. Last week, I worked closely with three clients, and created proposals for projects for another six. Each of them were slowed by overanalysis....
by Alex Goldfayn | Jun 24, 2013 | Accountability, Blog, Evangelist Marketing Minute Newsletter
Perhaps the most powerful part of last week’s Growth Workshop was when every attendee stood, one-by-one, and announced to the group what 15-minute marketing actions they will execute immediately. I asked them to be specific: when will they implement this...
by Alex Goldfayn | Jun 17, 2013 | Blog, Evangelist Marketing Minute Newsletter, Make It Look Easy
I was doing a webinar on revenue growth for a client’s audience recently and afterwards my client shared the generally glowing feedback with me. Every attendee gave the session a positive review except one, who commented, “It CAN’T be as easy as Alex...
by Alex Goldfayn | Jun 10, 2013 | Blog, Evangelist Marketing Minute Newsletter, Fear
Fear kills business growth, and it’s a vicious enemy to marketing. Fear makes you question yourself, your decisions, and it paralyzes action and momentum. When you’re severely afraid of failure, you are equally afraid of taking action. When you are feeling...
