by Alex Goldfayn | Apr 8, 2013 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
Take a look at the new visual model I’ve created below. When you create your marketing and messaging, it passes through what I call your psychology prism. This prism is made up of your assumptions, past experiences, technical background, hopes, dreams, and the...
by Alex Goldfayn | Apr 1, 2013 | Blog, Evangelist Marketing Minute Newsletter
It’s April 1, the first day of the second quarter of 2013. It’s a great time of year: The first signs of spring are upon many of us. There’s plenty of time to assess lessons from the first three months of the year and implement the most important...
by Alex Goldfayn | Mar 25, 2013 | Blog, Evangelist Marketing Minute Newsletter, Fear
Our greatest fears often come true. I’ve been in business my entire adult life, I’ve never had a job. I’ve commercially published two books, written a syndicated column for the Chicago Tribune and hosted a weekly two-hour radio show on the great...
by Alex Goldfayn | Mar 11, 2013 | Evangelist Marketing Minute Newsletter, Measure Of Sales Success
If you want to evaluate your marketing, take a look at the model below. It’s a proprietary index I’ve created to quantitatively assess my clients’ marketing, and compare their marketing to the competition’s. The variables are laid out by their...
by Alex Goldfayn | Mar 4, 2013 | Evangelist Marketing Minute Newsletter, Testimonials
Interviewing the customers of my clients is a part of nearly every project I do. I interview some customers while the client listens, and then we switch roles, and I listen to the client take a turn. We debrief after each conversation. A nearly universal finding is...
by Alex Goldfayn | Feb 25, 2013 | Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
The next time somebody calls you insisting that you must invest more in your social media “strategy” (an oxymoron), feel free to share these numbers with them: From an AP-CNBC poll (May 2012): Half of all Americans think Facebook is a passing fad. 80...
