by Alex Goldfayn | Aug 22, 2012 | Industry Analysis
Best Buy, the once mighty retailing giant, is suffering. From a market valuation perspective, it’s shrinking before our eyes. The company is in turmoil for a lot of reasons, but I can boil them all down to a single major reason which is, simply, the great...
by Alex Goldfayn | Aug 8, 2012 | Blog, Industry Analysis, Marketing Think Tank
In February, I wrote this column for Mashable called How to Fix Best Buy. This was before the CEO crisis, and the resignation of much of the company’s leadership. Yesterday, I was quoted extensively in this BusinessWeek story about what Best Buy must do to...
by Alex Goldfayn | Jul 22, 2012 | Industry Analysis
Microsoft announced its first-ever quarterly loss. There are lots of reasons for this, but I think the biggest one is focus. This quarter, Microsoft announced its new Surface tablet, to compete with Apple and the Android tablets. Earlier this year, Microsoft acquired...
by Alex Goldfayn | Jul 13, 2012 | Industry Analysis
Read my new column on Mashable, titled “Five Reasons Amazon Should Stay Out of the Smartphone Market.” Here is the beginning: Word is, Amazon is making a smartphone. Dell tried to make a smartphone once. So did Hewlett Packard. Palm made some smartphones...
by Alex Goldfayn | Jun 19, 2012 | Industry Analysis
Of the many problems with Microsoft introducing its new Surface tablet this week, here are the top ten: A large percentage of the market has already made their tablet OS / brand decision, and it will be exceedingly difficult to get them to switch. They’re loyal....
by Alex Goldfayn | Jun 13, 2012 | Industry Analysis
I advocate to my clients that they build a long list of customers and prospective customers and then communicate directly, providing as much value as possible in the form of content, education and discounts. I’ve developed extremely effective processes for this...
