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Alex Goldfayn
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Default or Focused Brain

by Alex Goldfayn | Jun 26, 2017 | Blog, Evangelist Marketing Minute Newsletter, Language For Sales Growth

A client recently turned me on to the work of Dr. Amit Sood, a professor of medicine at the Mayo Clinic. He teaches a key concept that has really resonated with me: the brain has two modes — default mode, and focused mode. Default mode is what we do and think...

Are You Thinking About It Or Doing It?

by Alex Goldfayn | Jan 23, 2017 | Blog, Evangelist Marketing Minute Newsletter, Language For Sales Growth, Plan Your Sales

Here’s an interesting psychological phenomenon that I’ve observed among experienced salespeople:   We confuse thinking about something a lot with actually doing that thing.  It’s why people often tell me “I’m already doing that,”...

The Gas Pedal

by Alex Goldfayn | Dec 19, 2016 | Blog, Evangelist Marketing Minute Newsletter, Language For Sales Growth, Plan Your Sales, Proactive Selling

I talk about gas pedals with my clients a lot. To grow sales quickly, we must step on the gas, hard. We must systematically start to call, meet, help and proactively communicate with clients and prospects. The more of these things we do, the more business grows.  But...

In Sales, No Doesn’t Mean No

by Alex Goldfayn | Dec 2, 2016 | Blog, Language For Sales Growth, Perseverance In Sales, Revenue Growth Video Series

Alex Goldfayn discusses why in sales, no doesn’t really mean no, it merely means not right...

You Deserve More Revenue

by Alex Goldfayn | Jul 29, 2016 | Blog, Do You Think You Can, Or Think You Can't?, Language For Sales Growth, Revenue Growth Video Series

Alex Goldfayn discusses why you, and all those around you — and even those who don’t know about you yet — deserve more...

The Revenue Growth Equation

by Alex Goldfayn | Apr 11, 2016 | Blog, Evangelist Marketing Minute Newsletter, Language For Sales Growth

Revenue Growth equals:  The Customer (WHO) + The Products & Services (WHAT) + The Communications (HOW)  You need all three variables. This doesn’t work with two of the three.  The customer is who is buying. This includes not only your existing customers, but...
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