by Alex Goldfayn | Oct 15, 2015 | Blog, Marketing For Revenue Growth, Revenue Growth Video Series
Today’s episode focuses on why it’s critical to market even to existing customers, so that they stay with you long term. Existing customers won’t be there forever unless you remind them of why they chose you in the first place. Competition is...
by Alex Goldfayn | Oct 1, 2015 | Blog, Marketing For Revenue Growth, Revenue Growth Video Series, Videos
This week’s video begins a new batch, and there’s a special note about my Chicago Cubs, who have a wildcard playoff game next Wednesday. Win or lose, it won’t be the last time you hear from me about this Cubs team! Price increase is in essence a...
by Alex Goldfayn | Jan 26, 2015 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
If you want to grow revenue, nothing will do so faster, easier and more dramatically than marketing. Marketing opens what sales closes. We must sell, and we must close. But we must constantly be opening new opportunities. We must consistently create new opportunities...
by Alex Goldfayn | Jan 19, 2015 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
We must market to existing customers as much as we market to prospects.There are two big reasons for this: 1. The competition is calling on them aggressively. Every time they say “no” to them, they make a conscious decision to say with you. We must help...
by Alex Goldfayn | Jan 12, 2015 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
Unlike your products and services, which need to be precise and exact, your marketing needs only to be helpful. I heard Alan Weiss say this once, and it has stuck with me ever since: In marketing, quantity trumps quality. The more that people hear from us, the more...
by Alex Goldfayn | Sep 22, 2014 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
Are you making time for revenue growth? It’s a proactive pursuit. You cannot spend your days reacting to customers’ issues and significantly grow your organization. Are you behaving boldly? Because marketing it no place for modesty. You improve lives and...
