by Alex Goldfayn | Jan 1, 2011 | Blog, Marketing Think Tank, Social Media Doesn't Work
A mentor of mine recently said “Logic makes people think, but emotion makes them act.” Let’s consider that statement within the consumer electronics marketing context: When you market and communicate by focusing on technical specifications, as nine...
by Alex Goldfayn | Nov 30, 2010 | Blog, Marketing Think Tank
The word “evangelize” is said to come from the ancient Koine Greek language. Back in 300 B.C. it meant, roughly, “to proclaim.” Later, evangelists were known as people who spread religious gospel. I define consumer evangelists as customers...
by Alex Goldfayn | Nov 25, 2010 | Blog, Marketing Think Tank
What does the consumer electronics industry have to be grateful for this Thanksgiving? An endless array of blessings: That people have such a natural interest in technology. That the media covers technology like it covers sports: in-depth, and daily. The tech beat is...
by Alex Goldfayn | Nov 5, 2010 | Blog, Marketing Think Tank
You must continue innovating your marketing and communication in order to remain in consumers’ hearts and minds. Even if you have attained goodwill with mainstream consumers. Even if you have good press coverage. Even if the language you use to talk about your...
by Alex Goldfayn | Nov 4, 2010 | Blog, Marketing Think Tank
In consumer electronics, the innovation ceiling has been reached in most major product categories. What’s left to improve in computers? Digital cameras have seen 98 percent of the innovation they’re going to enjoy. Flat-panel HDTVs — plasma and LCD...
by Alex Goldfayn | Oct 6, 2010 | Blog, Marketing Think Tank
No matter what your marketing, the key is to keep marketing. Continue talking to your customers — whether consumers or business clients — without stoppages. Pauses in outgoing communication hurt. Stoppages kill. Take Palm. There were years that the Treo...
