by Alex Goldfayn | Aug 16, 2012 | Blog, Marketing Think Tank
Here’s one simple but magic formula for successful marketing: [Big thinking for shameless language and creative execution + Simple messaging focused on value and life improvement impact] * [A good, long list of prospective customers + Relentless communication...
by Alex Goldfayn | Aug 15, 2012 | Blog, Marketing Think Tank
You don’t create good marketing without practice. So take some time — even if only five minute every day — and rewrite some of your messaging. Make it emotional, simple, powerful, lifestyle (or business value) focused. Make it compelling,...
by Alex Goldfayn | Aug 14, 2012 | Blog, Marketing Think Tank
Here are three quick ways in improve your marketing effectiveness: Have a large list of customers and prospects. Over 10,000 is ideal. Communicate with these folks as a group, pulling them to you. Have a smaller list of target prospects, say 50 to 100. Communicate...
by Alex Goldfayn | Aug 8, 2012 | Blog, Industry Analysis, Marketing Think Tank
In February, I wrote this column for Mashable called How to Fix Best Buy. This was before the CEO crisis, and the resignation of much of the company’s leadership. Yesterday, I was quoted extensively in this BusinessWeek story about what Best Buy must do to...
by Alex Goldfayn | Aug 2, 2012 | Blog, Marketing Think Tank
Last night during America’s Olympics coverage, NBC showed the ladies beach volleyball powerhouse duo of Misty May and Kerri Walsh lose their first set to the Austrian team. It was their first loss of an Olympics set ever. NBC then passed over the second set to...
by Alex Goldfayn | Aug 1, 2012 | Blog, Marketing Think Tank
Here are 10 techniques to improve your marketing right now: Call a customer and ask him “What do you say about our product or service to your friends and family?” His language becomes your best marketing language. Of course, ask a number of customers, and...
