by Alex Goldfayn | May 17, 2021 | Blog, Newsletter
Here is a short excerpt from my upcoming book — just completed and submitted to my publisher Wiley — about the definition of perseverance: A good definition of perseverance in sales is to continue to try to help customers in the midst of failure or...
by Alex Goldfayn | May 10, 2021 | Blog, Mindset, Newsletter
1. Simple is always better. The simplest solution is always the best one, and so is the simplest sale. If your process requires five phone calls, try it in three or four. If you’re using 20 slides, how can you simplify to 10 or 12? Simplify to void, which means...
by Alex Goldfayn | May 3, 2021 | Blog, Newsletter
A proactive sales phone call is defined as calling a customer or prospect when nothing is wrong. Because nearly every other call your customers get revolves around a problem for them to fix, or an urgency for them to react to. The purpose of these proactive calls is...
by Alex Goldfayn | Apr 19, 2021 | Blog, Newsletter
Never end a phone call unless you know what the next step is. I call these pivots to the sale, or, if you’re not at that point yet, pivots to the next commitment. Always pivot to the sale or next commitment, on every call. Because unless you clarify specifically...
by Alex Goldfayn | Apr 12, 2021 | Blog, Mindset, Newsletter
Winston Churchill said “success is going from failure to failure without losing your enthusiasm.” First, this is a rich, complex and profound observation on life in just 11 words. These are the words of a genius. Second, Churchill’s statement applies...
by Alex Goldfayn | Feb 1, 2021 | Blog, Newsletter
Would you like to learn about what a sales growth project with me looks like? Join me on Tuesday, February 16, at 11AM Central / 12PM Eastern for a deep dive into the work I do with clients. We will discuss the systems my clients implement for 10-20% annual sales...
