by Alex Goldfayn | Jul 19, 2023 | Blog, Newsletter
If proactive communications are the key to predictable sales growth, the question becomes who should we communicate with? Here is a list of people who are most likely to buy more from you: Current customers who are also buying elsewhere, but could easily buy those...
by Alex Goldfayn | Jul 11, 2023 | Blog, Newsletter
I am engaged with a chemical distributor client right now, and, like all of my clients, they are enjoying very strong results. They have kindly granted me permission to share some of their data and revenue growth insights with you. I will do so without revealing the...
by Alex Goldfayn | Jun 27, 2023 | Blog, Newsletter
They come to you because you do what you say you will do. So go to them, and ask what other products and services they need from you because the competition does not do what they say will do. They come to you because you are available to them, on your cell phone, even...
by Alex Goldfayn | Jun 21, 2023 | Blog, Newsletter
Negativity is very contagious, right? If you are around negative, pessimistic, cynical, or complaining people, it won’t be long before you are feeling some of those things yourself. It’s why the news — online and on television — makes us feel...
by Alex Goldfayn | Jun 14, 2023 | Blog, Newsletter
Six weeks ago, I shared with you the video and learnings from my daughter Bella’s excellent but ultimately finals-losing speech in her school speaking competition. Her twin brother, Noah, won the contest. Today, I write to you about Bella again. My kids are my...
by Alex Goldfayn | Jun 6, 2023 | Blog, Newsletter
Like some kind of fox, May has snuck away and turned into June, and the summer months are upon us. That’s more than 40% of the year now behind us. Remove two weeks for vacation and three weeks for the November-December holidays, and less than half of the...
